On Tuesday, Democratic presidential hopeful Kamala Harris kicked off a major $50 million ad campaign, seizing the early energy of her campaign against Republican opponent Donald Trump. The campaign’s centerpiece is a compelling one-minute ad called ‘Fearless.’

This marks Harris’ first major ad investment since solidifying her position as the Democratic frontrunner, following President Joe Biden’s exit from the race on July 21 and his endorsement of her candidacy.

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Besides attracting substantial support from major donors, Harris has energized key groups, including young voters, who had been a challenge for Biden.

Recent public opinion polls indicate that Harris, at 59, is narrowing the gap with the 78-year-old Trump, who remains ahead in some national surveys.

The ad campaign will be launched across television, streaming services, and social media in crucial battleground states, ramping up in the weeks before the Democratic National Convention starts on August 19.

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The campaign’s debut ad showcases Harris’ evolution from a young girl to her roles as a prosecutor, attorney general, and vice president. It emphasizes her enduring courage with the tagline: ‘Fearlessness has always been Kamala Harris’ defining trait.’

Since expecting her new position, Harris has focused on Trump’s lawful offense convictions from the quiet cash case including a pornography star and his different other legitimate difficulties. She has additionally featured his effect on the ascent of against fetus removal regulation across conservative drove states.

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Harris’ campaign has significantly outspent Trump’s recent $10 million ad buy, which is set to launch in six pivotal battleground states this week. Trump’s effort aims to address the increasing voter enthusiasm and fundraising boost Harris has garnered. This marks Trump’s most substantial ad investment since January.

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